JESI was conceived in regional Queensland, its development inspired by a car crash that could’ve been fatal.

A good mate, a travelling salesman, rolled his car just outside of Weipa in the state’s far north. Despite several mates waiting for him in the pub, he was trapped upside-down in his car, lapsing in and out of consciousness, for six hours before a passing motorist found him.

The good news is that he is alive and well, but the incident prompted the question: “How can this happen in a time when we are more connected than ever?” Discussion led to action and JESI was established in 2012. With our head office in Brisbane, we now have a global presence and are preparing to expand.