Geofencing 101: What is it, and what are its applications?

Geofencing is the practice of using GPS or RFID technology to create a virtual boundary around a specific geographic location. When a device or individual enters or exits this boundary, pre-programmed actions are triggered. Think of it like an invisible fence for your phone or other connected devices.

But what exactly can geofencing be used for? The possibilities are endless, but some popular uses include targeted marketing and advertising, location-based services, emergency response, and asset tracking and management.

For example, imagine walking by a store and receiving a notification on your phone about a sale happening inside. A business can use geofencing to track the movement of their delivery trucks. Or a parent can use it to keep tabs on their children's whereabouts.

Geofencing technology works by using a combination of GPS and/or RFID technology. This detects when a device or individual enters or exits a pre-determined boundary. This boundary, known as a "geofence," can be as small as a few feet or as large as entire neighborhoods or cities. Once the device or individual crosses the boundary, pre-programmed actions are triggered, such as sending a notification or alert.

Applications of Geofencing

Geofencing technology has a wide range of applications, making it a versatile tool for businesses, organisations, and individuals alike. Let's take a closer look at some of the most popular uses of geofencing.

Marketing and Advertising

Geofencing technology can be used for marketing to target specific demographics by creating geofences around certain locations. For example, if a new clothing store opens up in a mall, the store can create a geofence around the mall and target ads to individuals who have recently visited the mall. This allows businesses to reach their target audience in a more efficient and effective way.

Location-based Services

Geofencing technology can also be used to provide location-based services such as coupons, discounts, and special promotions. This can be especially useful for small businesses looking to attract customers to their store. For example, a coffee shop can create a geofence around their store and send out a notification to nearby customers offering a discount on their next purchase.

Emergency Response

Another vital application of geofencing technology is in emergency response. In case of an emergency, geofencing technology can be used to quickly and accurately locate individuals in need of assistance. For example, in search and rescue operations, handheld GPS devices equipped with geofencing technology can be given to hikers, hunters, and other outdoor enthusiasts. If these individuals become lost or injured, they can activate the device's emergency response feature. This sends their location to a designated rescue team. The rescuers can then use the geofence to quickly locate the individual and provide assistance.

Furthermore, geofencing technology can also be used to track the movement of first responders in real time. This allows emergency management teams to coordinate and optimize their efforts. This can help to ensure that resources are allocated efficiently and that emergency responders are not put in unnecessary danger.

Asset Tracking and Management

Geofencing technology can also be used to track and manage assets such as vehicles, equipment, and even livestock. For example, a construction company can create a geofence around a construction site and track the movement of their equipment and vehicles. This can prevent misuse or provide opportunity to assess use efficiency. Similarly, businesses can use geofencing to track and manage inventory, alerting management if there are any discrepancies in inventory levels.

Another important application of geofencing technology is in the transportation industry. Fleet managers can use geofencing to track the movement of delivery trucks and other vehicles. This allows them to check that they are on schedule and not deviating from their routes. This can help to reduce costs and improve overall operations.

JESI: The GPS Lifeline for Businesses and Organizations in Low Connectivity Areas

JESI is a powerful geofencing solution that helps businesses and organizations keep track of their workers in low-connectivity areas. With JESI, you can set up geofences, and if a worker enters or exits one of these areas, an alert can be triggered. This can be especially useful in emergency situations, allowing you to respond quickly and effectively.

Our customers have come to trust JESI as a reliable and effective solution for keeping their remote workers safe. With the use of geofencing technology, JESI allows the creation of virtual boundaries around specific locations and set up alerts when a worker enters or exits these boundaries. This allows businesses and organizations to have real-time visibility and knowledge of the whereabouts of their remote workers, even in low-connectivity areas.

The ability of JESI to provide accurate location data and top-notch emergency response helps businesses and organizations deliver their duty of care to their workers. With the Duress/SOS buttons, workers can quickly and easily call for help in emergency situations, such as when they feel threatened or are in danger, ensuring that workers are safe and secure at all times.


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